The behaviourists theories of John Watson (1878-1958), Edward Bernays (1891-1995), and Bernard Berelson (1912-1979) have been influential in enabling the sexual revolution to implement its agenda. Behaviourist theories have largely provided the means through which the masses can be manipulated particularly through the process of social engineering.
Bernays, the inventor of mass manipulation and the nephew of Freud, is known widely for his use of propaganda in forming mass opinion which is largely used today by spin doctors. Berelson learnt that the masses could be manipulated through the use of media and television.
The ultimate aim of secularisation is to do away with any expression of moral absolutes or divine law and reduce such imperatives to matters of opinion. Once this has been achieved whoever controls opinions controls the country. As Bernays,, stated in his book ‘Propaganda‘:
“We are dominated by the relatively small number of persons … who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.”